Adding a blog to an existing website gives you an easy means of improving your SEO score. You can use your blog content to target your most important keywords and broaden the appeal of your website with a wider range of content. Here’s what you need to know to pull it off.
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| How To Use a Blog To Boost Your Website's SEO |
Think Of A Compelling Name
When most businesses add a blog to their website, they don’t bother to think of a catchy name for it. Instead, they simply label it as ‘blog’ and leave it at that. Exercising just a little creativity and coming up with a memorable name for your blog will help to make it a success.
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If you are struggling to come up with a good name for your blog then the best place to start is with the basics. Ask yourself what the theme of your blog is and what its purpose is (beyond boosting your SEO). Take the Staples blog as an example. The retailer has chosen to name its blog “Staples Business Advantage Blog.” This is a simple name that conveys what the blog is about, exactly the kind of name that you are aiming for.
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Target A Specific Audience With Each Post
Whenever you start planning a new post for your blog, make sure that you begin by defining exactly who the post is targeted at. If you are writing every post for a specific segment of your audience, you will find it much easier to optimise your content for SEO.
Some of your articles might be targeting a broad segment of your audience, whereas others will target very specific groups of users. It is a good idea to mix it up a bit, so you aren’t favouring one narrow segment of your audience at the expense of the rest.
Integrate Your Blog Into Your Broader SEO Strategy
Adding a blog to an existing website is a tried and tested method for improving its SEO score and visibility. However, while a blog can be a very effective SEO tool, it isn’t one that you should rely on in isolation. Instead, make your website’s blog just one component of a more well-rounded and holistic strategy that incorporates a range of different techniques.
If you aren’t sure how to best compliment your website’s blog, you might want to consider working with an external digital marketing agency that can help you work on your overall strategy. A digital marketing agency like WSI Digital Ltd will work with your business to establish a broad SEO strategy, of which your blog is just one component. There is no single SEO technique that will kill it for every website. It is only by bringing together multiple different techniques that businesses can really make their SEO skyrocket.
Link Back To Old Content
Recycling old blog content is a fickle game. You don’t want to let your old content wither and die, but you also don’t want to keep shoving the same stuff in your customers’ faces. Use internal links to link back to old content. Not only will this keep it alive but it will also help improve your on-page SEO.
Adding a blog to a website is one of the most reliable ways of improving its SEO score. Not only this, but it also gives you an easy way of enhancing the value of your main website.
